Essence opens pop-up store

Yesterday afternoon I was invited to a press event to see the latest products of the brand Essence Cosmetics and Catrice Cosmetics. Some of the products I’d already tested at home for a few weeks and there are a number of must-have products in these new make-up collections. Read here my post about the Update Spring / Summer 2019 of Catrice Cosmetics.

The press event was held at De Merkenwinkel in De Pijp in Amsterdam. This store will be transformed into a make-up walhalla from today until 9 March. A Pop-Up Store with all new products from Essence Cosmetics.

Essence opens pop-up store

Essence Cosmetics

Essence Cosmetics

This temporary store (at Gerard Doustraat 76 in Amsterdam) will be open until Saturday 9 March for beauty lovers and nail polish fans. Essence shows her latest innovations in the make-up area and introduces visitors to her latest showpiece: the Essence Shine, Last & Go nail polishes. These polishes – no less than 50 colors and all vegan! – promise a fantastic gel gloss.

Spring Polishes and Summer Looks

Essence Nails

Essence Nails

In the pop-up store, make-up artists and nail technicians are present to demonstrate and apply the products from the Essence Spring / Summer Collection 2019. Among the must-haves for the spring / summer season, for example, is the Essence ‘you better work!’ Line, a range of long-lasting performance products that suit an active lifestyle. But eyeshadow palettes with appealing names such as G’day Sydney, Salut Paris and Ola Rio are also among the highlights. The absolute eye-catcher of the pop-up store are the Shine, Last & Go nail polishes that are now available in the well-known drugstores.

Experience Essence

Essence has set itself the goal of offering quality products at the best price, with style, self-confidence and fun. The brand says ‘no’ to animal testing and ‘yes’ to quality – all for a price that is affordable so that you can try out a great new look at any time, now also in the temporary Essence store. With an extensive make-up range and the trendiest colors of the season, Essence succeeds in capturing a large audience. The brand is therefore Europe’s number 1 cosmetic brand.

Practical information Essence pop-up store

De Merkenwinkel, Gerard Doustraat 76, 1072 VW Amsterdam

Opened on:

  • Wednesday 6 March from 13.00 – 18.00
  • Thursday 7 March from 10.00 – 18.00
  • Friday 8 March from 10.00 – 18.00
  • Saturday 9 March from 10.00 – 18.00

XO Frieda

This blog post contains products that I received.


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