L.O.V x Hatice Schmidt

Top-Influencer Hatice Schmidt has gained the admiration of her followers for her expressive looks and, above all, by always being herself. The queen of beauty youtubers has now created her own exclusive make-up collection in collaboration with L.O.V, consisting of her personal favorites.

“I have been a big fan of L.O.V from the beginning! The products have a fantastic quality, luxurious textures and they are pleasantly priced. They fully meet all aspects that I find important. I am very happy that I got to know the team behind the brand. Developing my own line together with L.O.V is a great honor and until now it was great fun “, says the German Youtuber with Turkish roots.

The limited collection, which will be exclusively available in Germany, Austria and the Netherlands in the winter of 2018, embodies the recognizable informal and confident style of Hatice. The focus is on maximum effects, powerful colors and of course the ultimate must-haves for a typical Hatice Look. Every detail carries Hatice’s distinctive signature: “I supervised product development from day 1 and contributed my own ideas at every stage – from the initial phase to the realization – choosing the colors and textures, coming up with names for the colors, helping designing the packaging and participating in the shoots was so much fun. The close collaboration with the LOV Team was very inspiring and I am very grateful that I have been able to realize the make-up collection of my dreams, “says Hatice. Derya Dereli, who is responsible for the LOV Collections, adds: “Hatice Schmidt knew exactly what she expected from the products. The total concept was a whole and had a very high standard from the start! Hatice was involved in all stages of development – from packaging to design, textures and photography. It was great to share ideas together. The results are impressive, or to say it in Hati’s words: the tea is hot! Now we look forward to the feedback from the consumers! “

L.O.V x Hatice Schmidt

Matte Liquid Lipstick. Recommended retail price € 8,99,

The liquid lipstick with a matt finish doesn’t stain and lasts for a long time without drying out the lips. The international trend color ultraviolet has inspired Hatice in selecting the shades. Whether it’s intense purple or bold burgundy – the four highly pigmented lipstick must-haves with the names “1986”, “Snitches”, “Berlin” and “Hati’s shade” provide the ultimate snatchy look.
LOV Hatice Schmidt Liquid Lipstick

100 1986.lOV Hatice Schmidt Liquid Lipstick

10 Snitches.LOV Hatice Schmidt Liquid Lipstick

120 Berlin.LOV Hatice Schmidt Liquid Lipstick

130 Hati’s Shade.


The Bronzing Powder. Recommended retail price € 10,99.

Cheeks on fleek! Hatice’s Bronzing Powder in the nuance “100 Bronze die Wand an” is a real multi-talent. As bronzer or contour powder – it adapts to any skin tone and provides a great instaglam effect. The warm undertone creates a typical Hati glow; the cooler undertone is ideal for contouring and camouflaging small irregularities. A 2in1 product that should not be missing in the make-up bag.LOV x HATICE SCHMIDT bronzing powder

LOV x HATICE SCHMIDT bronzing powder

100 Bronze die Wand an.


The Eyeshadow Palette. Recommended retail price € 19,99.

The eyeshadow palette is the IT-piece of the collection. The selection of colors represents a perfect combination of neutral and expressive, color-intensive shades. Matte, creamy and metallic textures unite all Hatice’s favorite colors. 15 highly pigmented eyeshadow colors with unique and individual names “Muddi” (German jargon for mother), “Bish listen” and “Slay” emphasize Hati’s strong personality – you go girl! The elegant matte packaging gives the palette a luxurious and sturdy look.

LOV Hatice Eyeshadow Palette

100 The Tea Is Hot.


Luxury Lashes. Recommended retail price € 8,99.

Hati without artificial eyelashes? No way! According to Hatice, artificial eyelashes are an absolute must-have for the perfect makeup look. For L.O.V she has designed featherweight, synthetic lashes that adhere perfectly to the natural lashes. The two versions “100 Berlin” and “110 Istanbul” not only offer dramatic volume, but also the multicultural flair of its two favorite cities.
Hatice luxury lashes

100 BERLIN.Hatice luxury lashes



The limited collection is available exclusively in the drugstore from November 2018, XO Frieda.


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