Beautybyfrieda

Hema expands its make-up range with many new mascaras. No less than 7 different types, in waterproof and non-waterproof. There are also a number of mascaras that are 100% vegan. Everything has been improved, the formula, the brushes, more beautiful colors and more beautiful packaging. The mascaras have a soft price as you are used to from Hema, the cheapest is € 4.00 and the most expensive is € 8.50.

Hema Beauty launches new mascaras.

 My secret superpower – ultimate mascara

• Volume, length and curl effect
• Vegan formulation
• Multifunctional brush
• Available in ultrablack

Let’s Multitask – all-in One mascara

• Thick, full and bold lashes
• Vegan formulation
• Dual brush technique
• Available in black and brown

But first…. – mascara Primer

• Apply before any mascara
• Innovative formula, adds extra volume and length to lashes
• It defines and structures the lashes giving them super volume
• Long lasting adherence

Lash it up – length & curl mascara

• Maximum long lash
• Very good buildability and conditioning effect
• Long lasting finish
• Available in ultrablack

Bend the rules – curl & volume mascara

• Spectacular curl and plumping volume
• Great definition
• Good separation of the lashes
• Available in black.

 Have a blast – extreme volume mascara

• Great volume
• Good separation of the lashes
• Perfect for thin and short lashes
• Available in black

Watch me wink – volume mascara

• Big volume
• Long lasting
• High definition
• Available in ultrablack – black – blue and brown

The new mascaras are now available onlin at Hema.nl and the Hema stores.

XO Frieda.