Hema Beauty launches new mascaras

Hema expands its make-up range with many new mascaras. No less than 7 different types, in waterproof and non-waterproof. There are also a number of mascaras that are 100% vegan. Everything has been improved, the formula, the brushes, more beautiful colors and more beautiful packaging. The mascaras have a soft price as you are used to from Hema, the cheapest is € 4.00 and the most expensive is € 8.50.

Hema Beauty launches new mascaras.

 My secret superpower – ultimate mascaraHema Beauty lanceert 20 nieuwe mascara's

  • Volume, length and curl effect
  • Vegan formulation
  • Multifunctional brush
  • Available in ultrablack

Let’s Multitask – all-in One mascara

Let’s Multitask – all-in One mascara

Let’s Multitask – all-in One mascara

Let’s Multitask Waterproof

  • Thick, full and bold lashes
  • Vegan formulation
  • Dual brush technique
  • Available in black and brown

But first…. – mascara PrimerBut first…. – mascara Primer

  • Apply before any mascara
  • Innovative formula, adds extra volume and length to lashes
  • It defines and structures the lashes giving them super volume
  • Long lasting adherence

Lash it up – length & curl mascaraLash it up – length & curl mascara

Lash it up waterproof

  • Maximum long lash
  • Very good buildability and conditioning effect
  • Long lasting finish
  • Available in ultrablack

Bend the rules – curl & volume mascara

Bend the rules – curl & volume mascara

Bend the rules waterproof

  • Spectacular curl and plumping volume
  • Great definition
  • Good separation of the lashes
  • Available in black.

 Have a blast – extreme volume mascara

Have a blast – extreme volume mascara

Have a Blast Waterproof

  • Great volume
  • Good separation of the lashes
  • Perfect for thin and short lashes
  • Available in black

Watch me wink – volume mascara

Watch me wink – volume mascara

Watch me wink waterproof

Watch me wink waterproof

Watch me wink – volume mascara

Watch me wink waterproof

Watch me wink – volume mascara

Watch me wink waterproof

  • Big volume
  • Long lasting
  • High definition
  • Available in ultrablack – black – blue and brown

The new mascaras are now available onlin at Hema.nl and the Hema stores.

XO Frieda.

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2 Comments
  • DManning
    November 27, 2018

    Love your content Freida

    • facebook-profile-picture
      Frieda
      November 29, 2018

      Thanks sweetie!

      XO, Frieda

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