First Aid Beauty (aka FAB) was founded and developed in 2009 by the American cosmetics veteran Lilli Gordon. Lilli Gordon found the existing products not good enough for her sensitive skin, and developed a line of care products by herself that are suitable for the most sensitive skin. Some products are so mild that they are also suitable for a skin with acne or eczema. Her care line FAB is recommended by dermatologists and is free of harsh chemicals and ingredients that may cause allergies or intolerances, including parabens, alcohol and artificial flavors and dyes. New to the range is the Eye Duty ...