Power Women in Beauty – Vivi from HEVI Sugaring

This time an interview with a power woman in Beauty, including a Giveaway that I tell you more about at the end of this interview. The Danish Vivi Truelsen is founder of HEVI Sugaring, hair removal with organic sugar wax. After trying sugaring hair removal herself, she was immediately enthusiastic, less painful and a better result. The only downside was that you couldn’t do it at home and Vivi felt that the opportunity should be there too. She has now developed a sugar wax that she is proud of and that you can use at home. HEVI Sugaring is not only organic but also the first and only hair removal product to be certified with the Nordic Ecolabel, Asthma Allergy Nordic and ECOCERT.

Vivi Truelsen: My dream was to create a hair removal product that was not only effective but also gentle on the skin and thus can be used by all skin types and on the whole body. It was important to me not only to create an effective product, but also a product that consists only of pure, natural ingredients – and thereby make it easy to choose a green and sustainable alternative in hair removal.

HEVI Sugaring 

HEVI

Frieda – What does a working day look like for you as founder of HEVI Sugaring?

Vivi – I always start my day with myself. I enjoy the first hour or two alone where I spend at least 30 minutes on self-immersion. I do this by hearing the same audio file every single morning – an audio file that boosts my energy level and my self-image.

As an owner, I am the energy and driving force in the company, and I truly believe that what I send out into the world/universe will reflect our results in terms of sales.

When I’m happy and positive thinking, it will spread to my employees and in that way, we can create good solutions and great results together with good energy.

HEVI Sugaring has its own in-house marketing team, so we are very much in a creative process for a large part of our working week.

In addition, of course, I do everyday things like checking sales figures, answering customer emails – and then I always spend some time in the production to ensure that everything runs as it should, and the employees are up to date with the orders that need to be sent out.

Frieda – Can you share with us the things you take into consideration when creating products?

Vivi – We always try to take our brand as our starting point when we create new products, which are the fantastic properties of sugar – and we try as much as possible to include organic sugar in all our products.

In addition, we listen a lot to our customers in relation to what they want.

Frieda – Do you have a personal favourite among your own products?

Vivi – I just love our Body Sugaring! Even though I’ve been using the product for almost 10 years now, I can still get excited about the amazing result – how effective it is.

Frieda – What have you found most challenging as an entrepreneur?

Vivi – That there are an incredible number of different work tasks in starting a business – and thereby you discover how much you need to know about everything.

It can be anything from bookkeeping, invoicing, purchasing, planning, marketing, social media, finance, VAT and shipping both at home (Denmark) and abroad (these are just a few examples), to negotiating with large customers, pricing the goods and understanding really long supplier contracts J.

As an entrepreneur, you quickly learn that a working day never ends until you are able to end it yourself by saying that was it for today – because the work tasks are endless until you start having employees who can help.

Plus, the most difficult thing about it is that as an entrepreneur you are so passionate about your product that it can be difficult for some days to let go of work (also mentally) and take complete time off.

Frieda – I feel most beautiful when…

Vivi – I sing goodnight songs for my kids.

Frieda – Your organic hair removal product is so natural that you can even eat it. What can you tell us about this sugaring?

Vivi – HEVI Sugaring is so gentle for the skin, due to the mild ingredients (only sugar and water) and because of the fact that hair is removed in the direction of hair growth. It is the most natural and gentle way to do it. Therefore, your skin is also peeled and feels silky soft after a treatment with sugaring.

Furthermore, sugar wax can be easily removed with just water – so you have both the opportunity to regret along the way and afterwards quickly and easily remove any sugar wax residues

Frieda – Your sugar wax is also less painful; can you explain us why that is?

Vivi – Sugar wax can only attach to hair and dead skin cells (in other words, not the skin). Therefore, the pain is not as great when using sugaring as when using regular wax. Wax also adheres to the skin, making it more painful than sugaring.

Frieda – Looking back over the past years, what do you enjoy the most about your role?

Vivi – That I can be myself and that I have the opportunity to grow along the way with my business.

It is so wild to look back on when it all started at home in my own kitchen, with a tiny idea and a big intention to create a leading hair removal product, both organic and allergy certified as the first one ever.

It has been the wildest journey to form my own business and now to continue this journey of developing HEVI Sugaring every day, because fortunately it is far from over. 

GIVEAWAY

I think this is a nice way of hair removal. It takes a little more time than shaving but your hair stays away longer and your skin becomes very soft. The biggest advantage is that it is not painful at all because the wax only adheres to your hair and not to your skin. Then you pull the strip off again with the hair growth.

HEVI

I may give away a complete set of HEVI Sugaring (like pictured in this post), what do you have to do to have a chance;

  • Follow us on Instagram: friedaluth and HEVI Sugaring
  • Like the photo as above with the GIVEAWAY on my Instagram account
  • Tag a beauty lover
  • Only Public accounts can participate
  • Giveaway ends on Monday June 7, and the winner will be announced on my Instagram Stories.

Look for the products and prices of HEVI Sugaring at ecomild.nl

XO Frieda

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