Beautybyfrieda

From last month you will find a completely new skincare assortment at HEMA. The new range will replace the old lines. The reason for this renewal is that HEMA is always busy optimizing its products. In the new skincare range you will find products for every skin type, for every age and natural (organic) ingredients are used. The products are packaged in a sustainable manner, in glass, recycled plastic and FSC certified cardboard. In addition, the products are vegan.

HEMA introduces completely renewed skincare lines

The new range consists of 45 products, such as day and night creams, serums, cleansing, masks and scrubs for all skin types. The skincare products from HEMA are tailored to every skin type and every age. From very young skin (#nofilter) to anti-pollution (urban remedy) and anti-aging (age perfection) for older skin. Almost all skincare contains a SPF for protection against UV radiation.

#nofilter

The #nofilter line has been developed for young skin with impurities. The line contains products to mattify the skin and reduce sebum production. This way you prevent shiny skin, everything for a selfie-ready skin #nofilterneeded.

Aqua

The products of the Aqua line contain organic cucumber extract and ensure 24h skin hydration. So you only need 1 cream. The aqua line is available in 2 options: dry / sensitive or normal / combination. The cream gel for normal / combined skin has a mattifying effect and reduces sebum production. The gel for dry / sensitive skin helps reduce redness and soothe the skin.

Sensitive

Face care for sensitive skin, contains organic cottonseed oil. The care is mild to the skin and reduces redness and irritation. The products are hypoallergenic and without perfume, alcohol and colorants.

Urban Remedy

Air pollution such as smog, exhaust gases and particulate matter, but also UV radiation and blue light from screens have a harmful effect on the skin and cause premature skin aging. The new facial care line “urban remedy” with anti-pollution ingredients and SPF15 protects the skin against these influences and helps prevent skin aging. The Urban Remedy products are made with organic pink pomelo extract.

Age Perfection

Age Perfection has been specially developed for the 60+ skin, made with organic fig extract. It improves the elasticity of the skin and protects against hyper pigmentation. The day and night cream within this line are packed in a glass jar and a 100% recycled plastic lid to reduce plastic consumption.

Boosters

Give your skin an extra boost with a booster. Mix the boosters with your day cream or apply directly to the skin after cleansing.

There are three variants:

• The booster with anti-pollution complex protects the skin against external influences and free radicals in the air and gives the skin’s natural detoxification system a boost.
• The booster with Hyaluronic Acid helps to restore the moisture content of the skin and to reduce fine lines.
• The booster with vitamin C gives the skin a natural glow and protects against free radicals.

Cleansing

It is important to clean your skin well. The renewed cleansing products contain cucumber extract and the cleaning stick also contains coconut oil, in order to achieve an optimal result.

3 innovations within the cleansing range:

• Cleansing sorbet cream with sorbette texture, gently removes makeup and impurities.
• The deep cleansing oil is intended to deeply cleanse the skin from dirt, makeup and impurities. It retains the natural moisture balance and ensures a smooth skin feeling.
• The cleansing stick with coconut oil is easy to apply and suitable for traveling. The cream texture ‘melts’ the makeup and dirt of the skin.

In addition to innovation, Hema’s trusted cleansing products have also been renewed. All bottles of the cleansing series are made of 50% RPET material and the products are all vegan.

Forever Young

The Forever Young line is the renewed 40+ skin care. It helps prevent signs of skin aging and restructures the skin. This skin care contains organic pomegranate extract. The day and night cream within this line are packed in a glass jar and a 100% recycled plastic lid to reduce plastic consumption.

The new HEMA skincare is now available from € 1.75 in stores or at hema.nl.

XO Frieda