Heineken® unveils its latest brewing innovation: Heineken® Silver, an extra refreshing beer with a subtle aftertaste. Brewed with the same pure and natural ingredients for the characteristic Heineken® taste. Heineken Silver has a low bitterness and slightly less alcohol. In addition to Heineken® Original and Heineken® 0.0, this is the third beer under the parent brand of the brewer in the Netherlands.
Heineken Silver, the extra refreshing new addition to the Heineken® family
“Heineken has been the most drunk beer in the Netherlands for decades, and we are very proud of that. At the same time, we continue to discover and innovate. We are still learning every day and closely following the changing taste preferences of the different generations. At the moment, a large group of consumers, including people in their twenties, are looking for an extra refreshing and accessible beer. We saw room for this within our portfolio. That is why we are expanding with Heineken Silver, for those moments when you are looking for extra refreshment. Whether at home, on the terrace or at a festival,” says Els Dijkhuizen, marketing director Heineken.
Willem van Waesberghe, master brewer at Heineken: “Heineken Silver is made with the same pure, natural ingredients as in our original recipe, including Heineken’s famous A yeast. What sets Heineken Silver apart is that it is aged at an ice-cold temperature during brewing. The result is a crystal clear, refreshing and easy to drink beer. Heineken Silver has a low bitterness and an alcohol content of 4%. Like Heineken Original and Heineken 0.0, it is brewed for the Dutch market with 100% green energy and is sold in recyclable packaging.”
New turquoise look
Dijkhuizen: “It is great to see that our brewers have managed to find the right balance between characteristic and familiar Heineken taste and extra refreshment with the same ingredients and a slightly different brewing process. And with a new beer comes a new look. In addition to the most characteristic green color of Heineken Original and the recognizable blue of Heineken 0.0, you will now see the fresh turquoise appearance of Heineken Silver in the supermarket and catering industry. The accompanying glass is distinctive and has a completely new shape and design. The campaign that will start soon is also strikingly different from what we have done before. You will definitely see that again in the coming weeks.”
Introduction to supermarket, online, catering and festivals
Heineken Silver is now available in the supermarket in a full portfolio. The new beer comes in 6-pack and 12-pack bottle, 24-compartment crate and 6-pack sleek can, a slimmer version of the regular 33cl can. As of today, Heineken Silver is available at Jumbo, next week it will also be available at Albert Heijn. Other supermarkets will follow in the course of the coming weeks. In addition, the beer is also available from major flash delivery companies such as Gorillas, Zapp and Flink. Heineken Silver will be served from the end of March on tap, can and bottle in the catering industry, at event locations and festivals throughout the Netherlands. Heineken Silver has entered into a partnership with Sensation, announced last week, on 2 July 2022 in the Johan Cruijff ArenA.
About Heineken®
Heineken® beer is the most popular beer in the Netherlands. Since 1873, Heineken® has stood for refreshing and connecting, and with the Netherlands as its proud home market, Heineken pilsner is now available in more than 190 countries. This makes Heineken® the most global beer brand in the world and the main brand of the worldwide HEINEKEN group. Five years ago, Heineken® introduced the last major innovation to the Heineken® brand: Heineken® 0.0. Due to this introduction, the alcohol-free category has had a huge boost and has now tripled. Lager and lager is by far the largest category in the Netherlands, (77.9% in 2021).
For more information about Heineken and Heineken Silver, see Heineken.nl.
XO Frieda
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