Water-based makeup is the trend right now. According to Loni Baur, the famous makeup artist and head makeup at CATRICE, this trend is based on the growing need for comfort and functionality. Water-based textures, for example, highlighters are much more intense, products last longer, colors are stronger, and your skin stays fresh and comfortable.
We’ve seen water textures already a lot in skin care, but now more and more in cosmetics. The advantage of a water base is that it’s absorbed quickly by the skin and dries very quickly. It feels ultralight as if you have nothing on your skin. When the water evaporates, it feels cool on the skin and what remains is a velvety skin.
The CATRICE team that’s engaged in product development and innovation, discovered the water texture trend in Korea. Korea is a country that’s far ahead when it comes to skin care and cosmetics. Many innovative ideas come from Korea, Koreans have their own term for products that contain a lot of moisture and make sure the skin feels firm: chok chok.
CATRICE water-based textures.
In total, there are 3 new CATRICE water-based products, a lipliner, lip gloss and eye shadow.
CATRICE Aqua Ink Lipliner € 2,99.
This lipliner is available in 6 different colors. With the tip of a felt pen you can apply a very precise lipline.
010 AttiNude Is Everything.
020 Just Follow Your Rose.
030 The Way I Mauve.
040 Back To The Fuchsia.
050 Don’t Copy My Poppy.
060 I Feel InspiRED Today.
CATRICE Aqua Fresh Highlighting Eyeshadow € 4,59.
This water-based eye shadow contains light-reflecting pigments for a radiant finishing touch. The eye shadow dries quickly, is long-lasting and doesn’t accumulate in the crease. Available in 3 different colors.
010 Water Lights.
020 Luminous Sensation.
030 Bright Fusion.
CATRICE Aqua Ink-in-Gloss € 3,59.
This water-based lip gloss is extremely light and pampers the lips. Available in 4 different colors.
010 Pink Waterfall Swoo-Hoosh.
020 Jump Into The Red River.
030 Burgundy Sunset Waves.
040 Let’s Mauve To The Beach.
The CATRICE range is available exclusively at Kruidvat and Trekpleister (The Netherlands).
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